In today’s digital age, it’s easier than ever for a product or piece of content to go viral. With the power of social media and the internet, a single post or video can reach millions of people in a matter of hours. While this can be a dream come true for businesses, it can also bring about legal challenges and risks. In this article, we’ll discuss the legal steps businesses should take when their product or content goes viral.

Why Is It Important to Take Legal Steps When Your Product or Content Goes Viral?

When a product or piece of content goes viral, it can bring about a surge in sales and brand awareness. However, it can also attract unwanted attention and potential legal issues. By taking the necessary legal steps, businesses can protect their brand, avoid potential lawsuits, and ensure that their viral success is sustainable in the long run.

Protect Your Intellectual Property

Trademark registrationby Wance Paleri (

One of the first legal steps businesses should take when their product or content goes viral is to protect their intellectual property. This includes trademarks, copyrights, and patents. If your product or content is unique and has the potential to go viral, it’s important to register for trademarks and copyrights to prevent others from copying or stealing your ideas.

For example, if your viral content includes a catchy slogan or phrase, it’s important to trademark it to prevent others from using it for their own gain. This will also help you establish your brand and protect your reputation.

Understand Copyright Laws

When your content goes viral, it’s important to understand copyright laws and how they apply to your situation. If your content includes music, images, or videos that you do not own, you could face copyright infringement claims. It’s important to obtain proper licenses or permissions for any copyrighted material used in your content.

Additionally, if your content is being shared without your permission, you have the right to request that it be taken down. This is where understanding copyright laws can be beneficial, as you can take the necessary steps to protect your content and prevent others from profiting off of it.

Review Your Advertising and Marketing Strategies

Digital advertisingby Mohamed Nohassi (

When your product or content goes viral and gains massive popularity, it becomes all the more crucial to thoroughly review and meticulously assess your advertising and marketing strategies to ensure their impeccable alignment with legal regulations. This encompasses closely examining and verifying that your advertisements not only fulfill the vital criterion of being truthful and reliable but also do not possess any form of deceit or ambiguity that may mislead consumers. Additionally, it is of utmost importance to make certain that your advertising initiatives do not violate any existing trademarks or copyrights, thereby ensuring a fair and ethical business practice that respects the intellectual property rights of others.

Moreover, a judicious evaluation of your influencer marketing strategies must be undertaken, taking into account the significant ramifications that could arise from utilizing influencers to promote your product or content. While leveraging the power of influencers can undeniably yield substantial benefits, such collaborations can also present potential legal challenges if not executed with meticulous care and prudence. It is imperative to establish robust and comprehensive contracts with influencers, outlining the specific terms and conditions that govern the nature of their promotional activities. Furthermore, adopting transparency and adherence to disclosure requirements is crucial to shield your brand from any unwarranted legal complications and safeguard your reputation in the eyes of both consumers and regulatory bodies. By focusing on these crucial aspects, you can effectively safeguard your brand’s integrity and avoid potential legal entanglements while harnessing the opportunities presented by viral success.

Business Legal Issues with Content Sharing


In today’s digital age, content sharing has become a common practice for businesses to increase their online visibility and reach a wider audience. However, it’s important for businesses to be aware of the potential legal issues that can arise when sharing content. Here are some key legal considerations to keep in mind:


Copyright Infringement:

One of the main legal issues with content sharing is the risk of copyright infringement. Copyright law protects the original works of authors, including text, images, videos, and music. If a business shares content that belongs to someone else without obtaining proper permission or licensing, they may be infringing on the owner’s copyright. This can result in legal action, such as a cease and desist letter or a lawsuit, which can lead to financial penalties and damage to the business’s reputation.


To avoid copyright infringement, businesses should ensure that they have the necessary rights to share the content. This can be done by obtaining permission from the copyright owner or utilizing content that is licensed under Creative Commons or other similar licenses.


Intellectual Property Protection:

When sharing content, businesses should also be mindful of protecting their own intellectual property rights. This includes trademarks, patents, and trade secrets. If a business’s content is shared without proper attribution or credit, it can lead to a loss of brand identity and potential revenue. It’s important to clearly mark your content with copyright notices, trademarks, or other relevant identifiers to inform others of your ownership rights.


Privacy and Data Protection:

Another legal consideration when sharing content is privacy and data protection. Businesses must ensure that they comply with applicable privacy laws when collecting, storing, and sharing personal information. This includes obtaining proper consent from individuals before using their personal data and implementing security measures to protect against unauthorized access or data breaches. Failure to comply with privacy laws can result in legal consequences, such as fines and damage to the business’s reputation.


Terms of Use and User Generated Content:

Businesses should also have clear terms of use and guidelines in place for user-generated content. When users contribute content to a business’s website or social media platforms, it’s important to have policies in place that govern the use and ownership of that content. This can help protect the business from potential legal issues, such as defamation claims or copyright disputes.


Legal Steps to Take When Your Product or Content Goes Viral

Now that we have thoroughly emphasized the significance of promptly undertaking legal measures when your product or content experiences a significant surge in popularity, it is time to delve into a comprehensive exploration of various specific actions that you can tactfully employ in order to safeguard the interests and longevity of your esteemed business entity.

Have a Crisis Management Plan in Place

Crisis managementby USGS (

When your product or content unexpectedly becomes a viral sensation, it is crucial to have a comprehensive crisis management plan firmly established and ready to be implemented. This plan must entail the formation of a capable and skilled team specifically assigned to diligently monitor and promptly respond to any potential legal predicaments that may unexpectedly emerge as a consequence of this viral fame. This vigilant team should also assume the important responsibility of closely scrutinizing social media platforms, ensuring that no negative comments or backlash go unnoticed, and promptly responding to them in a tactful and efficient manner.

The significance of having a diligently devised crisis management plan in place cannot be emphasized enough, as it serves as an instrumental tool to swiftly tackle any legal challenges that may unexpectedly arise, thereby preventing them from metamorphosing into more complex and overwhelming issues that could potentially tarnish your brand reputation. By having an efficient crisis management plan at your disposal, you are able to mitigate the negative impact of these legal challenges and effectively maneuver through them, safeguarding your product or content’s image and credibility amidst the viral phenomenon it has garnered.

Monitor and Protect Your Online Reputation

With the power of social media at our fingertips, a viral product or captivating content possesses the capacity to seize the attention of the masses but can also be susceptible to inviting negative attention and unwanted backlash. Therefore, it becomes increasingly imperative for individuals and organizations alike to diligently monitor and safeguard their online reputation. To accomplish this, one must promptly and professionally respond to any negative comments or unflattering reviews, ensuring the maintenance of a positive online image that resonates with their intended audience.

Furthermore, it is paramount to establish a well-thought-out plan to effectively deal with any potential legal threats or adverse publicity that may arise. This plan might entail designating an articulate and knowledgeable spokesperson who can effectively represent the values and vision of your organization. By adopting a policy of transparency and embracing honesty in your communication with the public, you can mitigate the potential damage caused by negative press and alleviate any concerns or doubts expressed by your audience. By doing so, you reinforce the trust and credibility of your brand, solidifying its position within the market.

Consult with a Legal Professional

Legal consultationby Arno Senoner (

When your product or content goes viral, it’s always a good idea to consult with a legal professional. They can help you navigate any potential legal issues and ensure that your business is protected. They can also review your contracts and agreements to ensure they are legally sound and protect your interests.

Review Your Terms of Use and Privacy Policies

When your product or content goes viral, it’s important to review your terms of use and privacy policies to ensure they are up to date and comply with legal regulations. This is especially important if your viral success leads to an increase in website traffic and user data.

Make sure to clearly outline how user data is collected, used, and protected, and provide an easy way for users to opt-out of any data collection. This will not only protect your business legally, but it will also build trust with your customers.

Real-World Examples of Legal Challenges Faced by Viral Products and Content

During 2017, the popular game “HQ Trivia” encountered a legal dispute when a rival alleged that the creators of the game had plagiarized their concept. The creators of HQ Trivia were able to prove that they had come up with the idea independently and had taken the necessary legal steps to protect their intellectual property.

In 2019, the viral “Storm Area 51” Facebook event faced legal challenges when the U.S. Air Force issued a warning to potential attendees. The event’s creator, Matty Roberts, consulted with a legal professional and decided to cancel the event to avoid any potential legal issues.


In 2015, the viral video “Gangnam Style” faced legal challenges when a British singer named Richard Ashcroft claimed that the song had plagiarized his own song called “Mad Richard.” The case was eventually settled out of court.


In 2016, the viral mobile game “Pokémon Go” faced legal challenges when property owners sued the game’s developer, Niantic, for encouraging players to trespass on private property. Niantic responded by implementing measures to prevent players from accessing certain locations.


In 2020, the viral dance challenge known as the “Renegade Challenge” faced legal challenges when the original creator of the dance, a 14-year-old girl named Jalaiah Harmon, was not credited for her creation. The issue sparked a larger conversation about giving credit to creators in the age of viral content.


These examples highlight the importance of understanding copyright laws, protecting intellectual property, and addressing potential legal issues when your product or content goes viral. It’s crucial to consult with a legal professional to navigate these challenges and ensure your business is legally sound and protected.


When your product or content goes viral, it’s important to take the necessary viral marketing legal steps to protect your business and ensure that your success is sustainable in the long run. By understanding copyright laws, protecting your intellectual property, and having a crisis management plan in place, you can navigate any potential legal challenges and continue to grow your brand. Consult with a legal professional and review your terms of use and privacy policies to ensure your business is legally sound and protected. With the right legal steps, your viral success can lead to long-term success for your business.

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