When we think of assets, we often think of tangible items like property, equipment, and inventory. However, there is another type of asset that is just as valuable, if not more so, but often overlooked – intangible assets.

Intangible assets are non-physical assets that hold value for a company. They are not physical objects that can be touched or seen, but they can still contribute significantly to a company’s success.

In this comprehensive guide, we will explore what intangible assets are, why they are important, and how they can impact a company’s value.

What Are Intangible Assets?

Intangible assets are assets that do not have a physical form but still hold value for a company. They are often referred to as “goodwill” and can include things like brand recognition, patents, trademarks, copyrights, and customer relationships.

Examples of Intangible Assets

Brand recognition

by Jarritos Mexican Soda (https://unsplash.com/@jarritos)

  • Brand recognition: This is the value associated with a company’s brand name and reputation. It includes things like brand awareness, customer loyalty, and brand perception.
  • Patents: These are legal rights granted to inventors for their inventions. They protect the inventor’s exclusive right to make, use, and sell their invention for a certain period.
  • Trademarks: These are symbols, words, or phrases that distinguish a company’s products or services from others. They can include logos, slogans, and brand names.
  • Copyrights: These protect original works of authorship, such as books, music, and software.
  • Customer relationships: These are the relationships a company has with its customers, including their loyalty, satisfaction, and trust.

Why Are Intangible Assets Important?

Intangible assets are important for several reasons. First, they can significantly contribute to a company’s value. In fact, according to a study by Ocean Tomo, intangible assets accounted for 84% of the S&P 500’s value in 2015.

Second, intangible assets can give a company a competitive advantage. For example, a strong brand name and customer relationships can make it difficult for competitors to enter the market.

Third, intangible assets can generate revenue for a company. For example, a company with a strong brand name can charge a premium for its products or services.

How Do Intangible Assets Impact a Company’s Value?

Intangible assets can have a significant impact on a company’s value. They can increase a company’s market value, attract investors, and improve its financial performance.

Market Value

Market value

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Intangible assets can increase a company’s market value by making it more attractive to potential buyers. For example, a company with a strong brand name and customer relationships may be more appealing to investors than a company with no intangible assets.

Attracting Investors

Investors are often interested in companies with strong intangible assets because they can provide a competitive advantage and generate revenue. This can make a company more attractive to potential investors and help it secure funding.

Financial Performance

Intangible assets can also improve a company’s financial performance. For example, a strong brand name can lead to increased sales and higher profit margins. This can result in a higher return on investment for shareholders.

How Can Companies Increase Their Intangible Assets?

There are several ways companies can increase their intangible assets. Here are a few strategies to consider:

Invest in Branding and Marketing

Branding and marketing

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Investing in branding and marketing can help companies build a strong brand name and increase brand recognition. This can lead to increased customer loyalty and trust, which can be valuable intangible assets.

Protect Intellectual Property

Companies should also take steps to protect their intellectual property, such as patents, trademarks, and copyrights. This can help prevent competitors from using their ideas and innovations, giving them a competitive advantage.

Focus on Customer Relationships

Building and maintaining strong customer relationships can also be a valuable intangible asset. Companies should invest in customer service and satisfaction to build trust and loyalty with their customers.

How Can Companies Measure the Value of Their Intangible Assets?

Measuring the value of intangible assets can be challenging, as they do not have a physical form. However, there are a few methods companies can use to estimate the value of their intangible assets.

Cost Approach

The cost approach estimates the value of an intangible asset by calculating the cost to replace it. This method is often used for patents and copyrights.

Income Approach

The income approach estimates the value of an intangible asset based on the income it generates. This method is often used for trademarks and customer relationships.

Market Approach

The market approach estimates the value of an intangible asset by comparing it to similar assets that have been sold in the market. This method is often used for brand names and customer relationships.


Intangible assets are an essential part of a company’s value and success. They can provide a competitive advantage, generate revenue, and increase a company’s market value. Companies should invest in building and protecting their intangible assets to improve their financial performance and attract investors.

By understanding what intangible assets are, why they are important, and how they can impact a company’s value, businesses can make informed decisions to increase their intangible assets and drive their success.

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